The Israeli developer of the CRM platform Salesforce has recently unveiled the findings of its latest research study, titled “Generative AI Snapshot Research: The AI Divide,” as reported by Zaki Hennessy from The Jerusalem Post.
The Astonishing Adoption Rate
Conducted across the United States, United Kingdom, Australia, and India, the survey encompassed responses from over 4,000 participants. The results reveal a remarkable pace of adoption of generative AI technology. Astonishingly, within a year, 49% of respondents have already embraced generative AI, signifying one of the swiftest technology adoptions in history. Even more astonishing, more than a third of these adopters are not just occasional users but are actively incorporating generative AI into their daily routines, with plans to further expand its applications.
The Enthusiastic “Super Users”
The study also sheds light on a group of enthusiastic “super users” of generative artificial intelligence, predominantly composed of 65% millennials and Gen Z individuals, of whom 72% are currently employed. These users exhibit a high level of confidence in the technology, with nearly 60% believing they are on the right path by embracing generative AI. Impressively, 70% of Gen Z users have already adopted the technology, with 52% expressing confidence in its ability to support informed decision-making. Notably, over half of these users reported an increase in their usage of generative AI since their initial introduction, demonstrating their commitment to integrating it further into their daily lives.
Skepticism Among Non-Users
In stark contrast, non-users, primarily comprising Generation X and Baby Boomers at 68%, display a clear lack of engagement and skepticism towards generative AI. An overwhelming 88% of non-user respondents expressed uncertainty regarding how generative AI would impact their lives. Furthermore, 40% cited a lack of familiarity with the technology, while 32% found it not useful for their needs, reflecting their hesitancy to embrace this new technology.
Exploring Future Possibilities
Looking ahead, generative AI users are actively exploring various use cases, with a focus on integrating the technology into their work environments. An impressive 75% of users express a desire to automate work tasks and leverage generative AI for work-related communications. Additionally, 38% use generative AI for entertainment purposes, while 34% use it for self-study on topics of personal interest. Security is also a growing concern, with 62% of users emphasizing the importance of improving security in generative AI technology. Non-users echo this sentiment, with 64% highlighting the need for strengthened security measures in the field of artificial intelligence. Moreover, 45% of non-users express willingness to consider wider adoption if generative AI seamlessly integrates with their existing technology, underscoring the importance of a smooth transition into this tech-enabled future.
The results of the Salesforce survey underscore the significant surge in generative AI adoption, while simultaneously highlighting the clear divide that exists among potential adopters, concludes NIX Solutions. As generative AI continues to advance, addressing security and education concerns will be key to enabling more individuals to harness the full potential of this transformative technology. As Salesforce CEO Clara Shea notes, “These data show how quickly the use of artificial intelligence has increased. In my career, I have never seen technology adopted so quickly. Now, for AI to truly change the way people live and work, organizations must develop AI that is built on trust and is easily accessible to everyone to do more enjoyable and productive work.”